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广告翻译该如何使用技巧?

2020-09-29 11:19:54 http://www.ybfyfw.com/ 53

  广告翻译是济南翻译公司的擅长领域,我们能够提供专业规范的广告翻译服务,在广告翻译当中,一定要注重技巧的运用,以下就是专业的广告翻译译员为大家介绍的广告英语翻译当中技巧。
  Advertising translation is the specialty of Jinan translation company. We can provide professional and standard advertising translation services. In advertising translation, we must pay attention to the use of skills. The following is the advertising English translation skills introduced by professional advertising translators.
  1、广告翻译的标准
  1. Standards of advertisement translation
  广告具有品牌推广作用,所以对待广告翻译应该十分谨慎,翻译出来的不仅仅要与原文意思贴近,同时还能够吸引读者的眼球,让看到的有一种切肤之感。因此,广告翻译一定要注重消费者的感受。
  Advertising has the role of brand promotion, so we should be very cautious in advertising translation. What we translate should not only be close to the original meaning, but also attract the readers' attention, so that we can have a sense of skin cutting. Therefore, advertisement translation must pay attention to consumers' feelings.
                    济南翻译公司
  2、广告英语的特色
  2. Features of advertising English
  广告的竞争非常激烈,要让人在短时间记忆深刻,一定要用简洁的语句和生动的修辞,吸引眼球,达到推广作用,偏爱简单句、多用祈使句等。
  The competition of advertisement is very fierce. In order to make people remember deeply in a short time, we must use concise sentences and vivid rhetoric to attract the attention and achieve the promotion effect. We prefer simple sentences and multi-purpose imperative sentences.
  3、广告翻译方法
  3. Advertising translation methods
  在保证信息传达的非常明确的同时,还应该从读者角度看,要更有吸引力,只要仔细琢磨,原广告词的精髓或深层意思仍然在译文得以保留。
  While ensuring that the information is conveyed clearly, it should also be more attractive from the perspective of readers. As long as we carefully consider it, the essence or deep meaning of the original advertisement words can still be retained in the translation.
  以上就是济南翻译公司与大家分享的有关广告语翻译当中的技巧,希望对您认识广告翻译有所帮助。如需了解更多翻译资讯,欢迎关注我们的www.ybfyfw.com网站!
  The above is Jinan translation company to share with you about the translation of advertising language skills, I hope to help you understand advertising translation. For more translation information, please pay attention to our www.ybfyfw.com Website!
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